ToeSox Ads
Ad Art
Joe has been an ardent admirer of Jasper Johal's photography since he first saw an exhibit of "The Body as Temple" four years ago. He thought more people should be made aware of this beautiful art. So Joe teamed up with Jasper to create a series of ToeSox ads to bring attention to "The Body as Temple" collection.
In 2009, ToeSox launched an ad campaign in Yoga Journal and Pilates Style Magazine that sparked a lot of buzz. The ads have been revered as art - embracing the purity of yoga and the functionality of ToeSox.
Kathryn BudigKathryn Budig is a renowned yoga instructor and writer. Kathryn's slender figure surprises you with its incredible strength.

See her ToeSox ads

Carrie Macy Carrie Macy is respected Pilates studio owner in Los Angeles. Her exquisite dancer figure shows off Pilates positions with grace and precision.

See her ToeSox ads

Jasper Johal Jasper Johal is a leading photographer of yoga and fitness in the country. 

Read more about Jasper

 

Heel Rises

Facing a step, place the balls of the feet on the step, allowing the heels to hang down. It is important that the feet remain straight in line; no pronation or supination. Inhale as you begin pressing the heels towards the floor, exhale, lifting as high as possible on the toes. Move slowly and repeat seven times. Note: You will this in your Achilles and calves as well. Pay attention to increasing movement in the arches of the feet and spreading the toes apart.

The Golf Channel, March 2004
Working from the Feet Up by Katherine Roberts